the.com/activate
To flip a switch that was always there, suddenly pretending it just arrived.
means To turn something on, make it functional, or trigger it into action.
from From Latin actus, past participle of agere, to do or drive — the same root powering act, agent, and agitate.
Corporate verbMarketers activate brands the way mortals press buttons
Chemistry useActivated charcoal is just charcoal with more surface ambition
BiologyEnzymes activate reactions without exhausting themselves doing it