the.com/activewear
Clothes engineered for the gym, deployed almost exclusively for the brunch.
means Stretchy, sweat-wicking garments designed for exercise but worn far more often as everyday casual wear.
from A marketing fusion of active and wear, surging in the 1980s aerobics boom and exploding with 2010s athleisure, when leggings quietly became pants.
Idle majorityMost activewear never meets actual sweat.
AthleisureCoined to bless gymwear as street-legal.
Tech fabricsMoisture-wicking polyester pretends it is performance.