the.com/adjacency
proximity is a strategy, not just a location.
means the state of being next to something, or more usefully, being close enough to something powerful to benefit without doing the work yourself.
from from latin adjacere, to lie near, built from ad (toward) plus jacere (to lie or throw). math and geography used it literally for centuries before business jargon threw it near power and profit.
celebrity adjacencyfame by association, none of the talent
graph theorynodes connected by one single edge
real estate premiumbeing near value inflates your own