the.com/advertiser
The person who pays for your attention and acts surprised you'd rather not give it.
means A company or person who pays to promote a product, service, or idea to an audience.
from From Latin advertere, to turn toward — literally turning your eyes their way, whether you asked or not.
Old rootsOriginal advertisements just meant public notices, not sales pitches.
Power shiftAdvertisers, not viewers, are TV and search's real customers.
Skip economyWhole industries exist to dodge what they spend to create.