the.com/affinity
The quiet gravity pulling you toward certain people, ideas, and inadvisable second helpings.
means A natural attraction, likeness, or pull between things — whether people, chemicals, or causes.
from From Latin affinis, neighboring or related by marriage — literally bordering on, the in-law of attractions.
ChemistryMeasures how eagerly atoms grab electrons or bond.
MarketingAffinity groups: brands courting your tribal loyalties.
Original senseKinship through marriage, not blood.