the.com/allure
the quiet gravity that pulls you in before you've decided to fall
means the power to attract or fascinate someone, drawing them in through charm or mysterious appeal
from From French allurer, 'to attract,' built from à ('to') plus leurre ('a lure') — and that leurre is the same word falconers used for the feathered decoy swung to call a hawk back from the sky. So allure was literally the bait you dangle to bring something wild winging toward you.
- root meaning
- From Old French meaning to attract or lure
- falconry origin
- Lure trained hawks to return to the fist
- science backs it
- Mystery activates the brain's reward system harder
- less is more
- Partial reveals outperform full disclosure every time
for instance
allure magazine — beauty and lifestyle publication founded by condé nast in 1991, monthly circulation over 1 million
chanel allure fragrance — flagship perfume launched by chanel in 1996, one of the best-selling fragrances globally