the.com/analytics
The art of turning yesterday's clicks into tomorrow's confident guesses.
means The systematic examination of data to discover patterns, measure performance, and inform decisions.
from From Greek analytika, Aristotle's term for the logic of breaking arguments into parts; the spreadsheet came much later.
Aristotle wrote itHis Prior Analytics named the field millennia early.
Descriptive vs predictiveOne reports the past, one bets on the future.
Vanity metricsNumbers that flatter but never inform decisions.