the.com/anchoring

The first number you hear quietly hijacks every number you think next.

means A cognitive bias where an initial value becomes the reference point that skews all your later judgments and estimates.

from From the nautical anchorthe heavy thing that fixes a ship in placeborrowed by 1970s psychology to describe minds that drop anchor on the first figure and refuse to drift far.

Tversky and KahnemanDemonstrated it with a rigged spinning wheel of numbers.
Knowing doesn't helpAware experts still get anchored anyway.
Retail weaponSlashed-from prices exist purely to anchor you.
the.com/
the.com · generated