Major apparel brands are aggressively signing college athletes to NIL deals, with Adidas partnering with Tennessee and Nike striking agreements with South Carolina athletes. The NCAA faces legal pressure over NIL scrutiny while states continue developing compensation frameworks.
·Adidas becomes Tennessee's new uniform and apparel partner, offering NIL deals to athletes
·Nike signs five South Carolina athletes to NIL agreements including football stars
·NCAA receives court ruling in ongoing scrutiny of athlete NIL deal practices
·Tax implications and state-level NIL laws create complex compensation landscape for student athletes
·Transfer market midfield moves tied to athlete compensation deals reshaping sports business
drawn from WATE 6 On Your Side, The New York Times, The State, Greenville Online · updated 10h ago