the.com/authority bias
the reason a man in a lab coat can sell you cigarettes and you'll thank him for it.
means the tendency to trust and obey people who seem to have status or expertise, even when their claims are wrong or their expertise is fake.
from crystallized by milgram's 1961 shock experiments, where ordinary people delivered what they believed were dangerous electric shocks simply because a researcher in a labcoat told them to continue.
milgram's result65 percent went to the maximum, fatal-labeled shock
uniform effecta costume alone raises compliance rates sharply
real world costhospitals lost patients to obviously wrong doctor orders