the.com/awareness

the universe's spookiest trick: matter that woke up and started asking why.

means The state of knowing, noticing, or being conscious of something — whether a fact, a feeling, or the world around you.

from Built from "aware," which traces back to Old English "gewær" — meaning watchful or cautious — itself rooted in a Germanic family of words about guarding and looking out (a cousin of "wary" and "ward"). The "-ness" tacked on the end is the old English suffix that turns a quality into a thing you can name. So at its heart, awareness was once about keeping a careful eye out — the alertness of someone watching for danger, only later softened into the gentler sense of simply knowing something is there.

split second
Brain decides before you consciously know it
hard problem
Science still can't explain why experience feels like anything
blind spots
Vision skips the gap where your optic nerve exits
meta layer
Awareness of being aware loops forever inward
attention cost
Focusing on one thing blinds you to others
for instance

world aids day — december 1st global campaign since 1988, largest health awareness day

breast cancer awareness month — october in us, pink ribbon campaign raising $billions annually since 1985

mental health awareness day — october 10th un observance, reaching 210 million+ people in 150+ countries

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