the.com/balm

the original cure-all, soothing wounds and egos long before pharmacies existed

means A soothing, often fragrant ointment or substance that eases pain, heals wounds, or calms distress — literal or emotional.

from From the ancient balsam-bearing trees of the Middle East, whose aromatic resin gave Greek 'balsamon' and Latin 'balsamum.' This traveled through Old French as 'basme' before settling into English as 'balm,' shedding a syllable along the way. The same root gives us 'balsam,' its more botanical cousin.

biblical fame
the balm of Gilead was prized across the ancient world
word origin
shares roots with balsam and embalming
bee version
lemon balm calms nerves and attracts honeybees
lip empire
lip balm sales top a billion dollars yearly
for instance

ud's balm of gilead — biblical healing ointment from ancient gilead region, mentioned in genesis and jeremiah

tiger balm — topical ointment created in 1870s singapore, sold in over 100 countries with red and white jars

burt's bees lip balm — natural lip balm brand founded 1984 in maine, now sold in walmart and target globally

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