the.com/basketball culture
a religion invented in a gym with peach baskets, now preached in sneakers worth more than the shoes' owners' rent.
means the shared language of style, slang, sneakers, and swagger that grew up around basketball and outgrew the sport itself.
from born on playgrounds and in gyms where the game was free but the flex wasn't, then exported worldwide via cable TV, hip-hop, and Air Jordans.
invented1891, by a bored gym teacher
crossover point1980s, when hip-hop and hoops merged
sneaker economyworth more than some national gdps
global reachchina's most-watched sport is american