the.com/behavior

the gap between who you are and who you're pretending to be

means The way a person, animal, or thing acts or conducts itself, especially in response to a situation or others.

from From the verb 'behave' — itself 'be-' (an intensifier) plus 'have,' in the older sense of 'to hold' or 'to bear oneself.' So to behave is literally to hold yourself a certain way. The noun picked up a fancy '-ior' ending, possibly under the influence of words like 'demeanor' and the Latinate 'havior,' giving us the slightly dressed-up 'behavior.'

observer effect
People act differently the moment they're watched
reinforced
Rewarded actions repeat, punished ones fade
contagious
Yawns, panic, and laughter spread through crowds
older than thought
Bacteria adjust actions to their environment
for instance

pavlov's dogs — ivan pavlov's 1890s experiments where dogs learned to salivate at the sound of a bell

stanford prison experiment — philip zimbardo's 1971 study where college students adopted cruel guard and submissive prisoner roles

milgram obedience experiments — stanley milgram's 1963 tests at yale where subjects administered electric shocks to learners on command

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