the.com/blind tasting
remove the label, remove the ego, see what your tongue actually believes.
means judging a wine, food, or drink purely by taste and smell, with all identifying information hidden so bias cannot cheat the verdict.
from formalized in wine culture through paris 1976, but the instinct is ancient: any test where knowing the name would corrupt the judgment, so you remove the name.
paris judgment1976 tasting where california beat france blind
experts fail oftentrained sommeliers regularly misjudge grape, region, even color
price no signalexpensive bottles frequently lose to cheap ones blind
smell dominatesmost perceived taste is actually retronasal smell
for instance
judgment of paris — 1976, french judges ranked californian wines first, shocking bordeaux
pepsi challenge — 1975 blind taste tests showed pepsi preferred over coke
master sommelier exam — court of master sommeliers tests blind id of six wines
coffee cupping — specialty coffee graders score beans blind to origin and price