the.com/blog

a diary that decided strangers should read it, and somehow they did

means a regularly updated website or section of one where someone posts entries, opinions, or articles in a personal, informal style.

from A shortening of "weblog" — literally a log kept on the web. The term "weblog" was coined in the late 1990s; soon after, a writer playfully split it as "we blog," and the snipped-off "blog" stuck as both noun and verb. The "log" half traces back to the ship's log, where sailors recorded their daily progress.

origin
shortened from weblog in 1999
first ones
manually updated lists of links
scale
over 600 million exist worldwide
fate
most are abandoned after a single post
for instance

huffington post — founded by arianna huffington in 2005, became major news aggregator with millions of daily readers

techcrunch — silicon valley tech blog founded by michael arrington in 2005, acquired by aol for $25 million in 2010

engadget — consumer electronics blog launched by peter rojas in 2004, owned by aol

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