the.com/brainstorm
A meeting where bad ideas are protected by enthusiasm and a whiteboard.
means A group session for rapidly generating ideas without immediate judgment, hoping quantity breeds quality.
from From an 1890s medical term for a violent mental disturbance; advertising guru Alex Osborn rebranded it in the 1940s as creative group thinking, swapping seizures for sticky notes.
Original meaningA sudden, temporary fit of insanity.
Research verdictSolo idea generation often beats group sessions.
Coined commerciallyPopularized by Osborn's 1948 advertising book.