the.com/brand loyalty
paying more for the same soda because a logo whispered to your childhood.
means a consumer's tendency to keep buying one company's product out of habit, trust, or identity rather than comparing alternatives each time.
from marketers started studying it seriously in the 1920s as radio ads let companies build repeated emotional contact with buyers, turning purchases into relationships instead of transactions.
switching costoften psychological, not financial, yet feels expensive
apple exampleusers defend product flaws like personal insults
loyalty programspoints systems exploit sunk-cost thinking, not gratitude
gen z shiftyounger buyers show weaker loyalty, chase values instead