the.com/buildup

The slow accumulation of tension, hype, or plaque, right before something finally gives.

means A gradual increase or accumulation of something — tension, pressure, material, excitement — over time, until it reaches a critical mass.

from A straightforward compound of 'build' (from Old English 'byldan,' meaning to construct) and 'up,' the directional particle suggesting growth or accumulation. The verb phrase 'build up' existed first, describing the gradual construction or accumulation of something, and the solid compound noun 'buildup' emerged later, in the modern era, to name the process itself rather than just describe it — a typical path for English phrasal verbs that get used often enough to earn their own noun form.

movie trailers
Sell the buildup, deliver the letdown
dental term
Plaque calls it home too
storytelling rule
Longer buildup demands bigger payoff
volcanoes
Pressure buildup precedes the eruption, literally
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