the.com/captain crunch

a cereal so jagged it files down the roof of your mouth as a public service.

means a sweetened corn cereal known for its ship-captain mascot and a texture that stays crunchy in milk far longer than physics seems to allow.

from launched by quaker oats in 1963, designed by the same studio that gave us tony the tiger, with a fictional backstory involving a captain who battled soggy cereal on the high seas.

for instance

cap n crunch whistlejohn draper used its 2600hz tone to hack phone lines, 1971

crunch berriesintroduced in 1963, sparked a real lawsuit over fruit claims in 2009

peanut butter crunchlaunched 1996, became the top selling flavor variant

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