the.com/ccpa
california decided your data has a landlord, and it's you.
means a california law giving consumers the right to know, delete, and opt out of the sale of their personal data.
from passed in 2018 after a real estate developer named alastair mactaggart funded a ballot initiative, spooking lawmakers into legislating first so voters wouldn't write something stricter themselves.
thresholdapplies to firms with over $25m revenue
amended bycpra in 2020, adding an enforcement agency
penaltyup to $7,500 per intentional violation
for instance
do not sell link — required footer link on most california consumer sites since 2020
sephora fine — paid 1.2 million dollars in 2022 for ignoring opt-out signals
cppa enforcement — california privacy protection agency began active audits in 2023