the.com/color

a story your brain tells about wavelengths it can't actually see directly

means the visual quality of objects produced by how they reflect or emit light at different wavelengths, perceived as hues like red, blue, or green.

from From Latin 'color,' which meant not just hue but also outward appearance or surface — and even, figuratively, a pretext or rhetorical 'coloring.' It traveled through Old French 'color' into English. The root is thought to be tied to a Latin verb for covering or concealing ('celare,' to hide), the idea being that color is the skin laid over a thing — fittingly, the very thing your brain insists you're seeing directly.

no pink
Pink has no wavelength; your brain invents it
mantis shrimp
They have 16 color receptors; humans have three
the dress
One photo split the internet over its colors
chimp blue
Many languages lacked a word for blue for millennia
black hue
Black is the absence of light, not a color
for instance

pantone 448 c — the ugliest color according to pantone's 2012 study, used to discourage smoking on cigarette packages

vantablack — the darkest artificial color ever created by surrey nanosystems in 2014, absorbs 99.965% of light

international klein blue — proprietary pigment created by artist yves klein in 1960, trademarked and legally protected

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