the.com/colors

the negotiated truce between light, your eyeballs, and a brain that loves making things up

means The visual qualities — like red, blue, or green — that we perceive when light of different wavelengths hits our eyes, or by extension a person's, team's, or nation's identifying flag, badge, or hues.

from From Latin 'color,' meaning hue or tint, which traveled into Old French as 'colour' and then into Middle English. The Latin word is thought to be related to 'celare,' 'to hide or conceal' — the idea being that color is a kind of covering or surface over a thing, the skin of appearance rather than its substance. The military and heraldic sense of 'colors' (as in 'showing your true colors' or 'sailing under false colors') comes from the literal practice of flying flags whose hues declared who you were on the battlefield or at sea.

no pink
Pink has no wavelength; your brain invents it
costly blue
Blue pigment was once pricier than gold
shrimp vision
Mantis shrimp see sixteen color channels to your three
language shapes it
Some cultures lump blue and green together
the dress
One photo split the internet over color perception
for instance

international orange — golden gate bridge in san francisco, chosen in 1935 for visibility in fog

maroon — texas a&m university's official school color since 1894

infrared — color detected beyond visible spectrum, wavelengths 700-1000 nanometers

chartreuse — bright yellow-green liqueur from french monks in grenoble since 1737

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