the.com/connotation
The emotional baggage a word carries that the dictionary politely refuses to mention.
means The feelings and associations a word implies beyond its literal, official definition.
from From Latin connotare, to mark along with — the idea that words drag extra meaning behind them like a shadow.
Evil twinIts opposite is denotation, the literal meaning.
Slim vs scrawnySame idea, opposite connotations — that's the whole game.
Mood smugglingHow propaganda hides bias inside neutral-sounding word choices.