the.com/converse
A rubber-soled rebellion that started on basketball courts and ended up under everyone's jeans.
means To converse is to talk together, exchanging words and ideas in conversation — though as a noun (Converse) it's also the famous canvas-and-rubber sneaker brand.
from The verb comes from Latin 'conversari,' meaning to keep company with or associate (literally 'to turn around with' — con- 'together' plus 'vertere' 'to turn'), arriving in English via Old French; the original sense was 'to live among, to consort with,' and only later narrowed to 'to talk with.' The sneaker, however, owes nothing to Latin — it bears the surname of Marquis Mills Converse, who founded the Converse Rubber Shoe Company in the early 20th century, an entirely separate word that happens to share the same spelling.
- original purpose
- Designed in 1917 as a basketball shoe
- the signature
- Star logo added after player Chuck Taylor sold them
- sales billion
- Over a billion All Stars sold worldwide
- owned by
- Nike acquired Converse in 2003
- wartime duty
- Made boots for US soldiers in WWII
converse rubber shoe company — founded in 1908 in malden, massachusetts, acquired by nike in 2003