the.com/converse

A rubber-soled rebellion that started on basketball courts and ended up under everyone's jeans.

means To converse is to talk together, exchanging words and ideas in conversation — though as a noun (Converse) it's also the famous canvas-and-rubber sneaker brand.

from The verb comes from Latin 'conversari,' meaning to keep company with or associate (literally 'to turn around with' — con- 'together' plus 'vertere' 'to turn'), arriving in English via Old French; the original sense was 'to live among, to consort with,' and only later narrowed to 'to talk with.' The sneaker, however, owes nothing to Latin — it bears the surname of Marquis Mills Converse, who founded the Converse Rubber Shoe Company in the early 20th century, an entirely separate word that happens to share the same spelling.

original purpose
Designed in 1917 as a basketball shoe
the signature
Star logo added after player Chuck Taylor sold them
sales billion
Over a billion All Stars sold worldwide
owned by
Nike acquired Converse in 2003
wartime duty
Made boots for US soldiers in WWII
for instance

converse rubber shoe company — founded in 1908 in malden, massachusetts, acquired by nike in 2003

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