the.com/conversion
The holy moment a maybe becomes a yes, measured to four decimal places.
means The act of turning a prospect, visitor, or skeptic into a customer, believer, or completed action.
from From Latin convertere, to turn around — the same word for religious awakening before marketers borrowed the miracle and bolted it to a checkout button.
Same rootShares ancestry with religious conversion and currency exchange.
Funnel obsessionTiny percentage shifts launch entire optimization industries.
Chemistry tooMeans transforming reactants into products in a reaction.