the.com/copywriting
Salesmanship that learned to type, dressed as a sentence you actually want to read.
means Writing words designed to make people buy, click, sign up, or care — persuasion engineered, not just expressed.
from From copy, the printer's term for text-to-be-set, plus writing — distinct from copyright, which guards it from theft. Coined as advertising industrialized words in the 1800s.
Not copyrightOne sells, one sues — wildly different jobs.
Old moneyOgilvy's headlines sold cars in the 1950s.
Length lieLong copy often outsells short when stakes are high.