the.com/corporate reputation
the story everyone believes about you when you're not in the room.
means the collective perception stakeholders hold about a company's character, competence, and trustworthiness, built from actions more than ads.
from grew out of 20th-century pr and branding theory, but accelerated once the internet made every customer a publisher and every complaint permanent.
warren buffett linetakes twenty years to build, five minutes to ruin
trust assetoften exceeds physical assets on balance sheets
crisis mathone viral complaint outweighs a thousand quiet praises