the.com/curators
professional deciders of what deserves your finite attention span.
means a curator selects, organizes, and gives context to a group of things so the rest of us don't have to sift through the pile ourselves.
from from latin curare, to take care of — originally the title for someone entrusted with the care of souls or public works, long before it meant art or algorithms.
museum originmedieval curators cared for souls, not sculptures
job creepnow applied to playlists, sneakers, instagram grids
algorithmic ironysoftware curators now do the human job