the.com/customer loyalty
proof someone would rather pay you again than shop around for something cheaper.
means the tendency of a customer to keep choosing one brand repeatedly instead of switching to competitors.
from traces back to early 20th-century trading stamps and mid-century airline mileage programs, when businesses realized rewarding repetition was cheaper than winning strangers.
acquisition costnew customers cost five times more than keeping old ones
nps originnet promoter score invented in 2003 to measure this
fake versionswitching costs can mimic loyalty without any real affection