the.com/daywear
Clothes confident enough to be seen in daylight, which hides nothing.
means Casual, practical clothing meant for ordinary daytime activities, as opposed to formal evening or special-occasion outfits.
from A 20th-century fashion-trade coinage splitting wardrobes by clock: daywear for errands, eveningwear for drama, born when industry needed shopping categories.
Light testSunlight exposes fabric, fit and stains mercilessly
Industry divideCatalogs split day and evening into separate aisles
Comfort firstBuilt for movement, not standing decoratively at galas