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Mathieu de Backer of Avery Dennison Smartrac is featured in RFIDJournal's 2025 reflections, discussing developments in RFID technology and smart labeling. The coverage reflects broader industry trends in connected product identification and tracking systems.
what's happening
·Avery Dennison Smartrac executive shares insights on RFID technology trajectory for 2025
·Smart tracking and identification systems continue expanding across supply chain and consumer applications
·Industry leaders reflecting on year ahead for connected product solutions
drawn from STAT, rfid journal, Mother Jones, The Hollywood Reporter · updated 31d ago