the.com/authority bias
the reason a lab coat can sell you nonsense a t-shirt never could.
means a cognitive bias where people trust and obey perceived authority figures even when the content of what they say doesn't warrant it.
from crystallized by stanley milgram's 1961 shock experiments, where ordinary people delivered what they believed were dangerous electric shocks simply because a man in a lab coat told them to continue.
milgram result65 percent went to the maximum shock level
triggerstitles, uniforms, jargon, confident posture
cousin biashalo effect inflates competence from unrelated traits