the.com/sports deals
where love of the game quietly becomes love of the leverage.
means the contracts, sponsorships, and media rights agreements that turn athletic competition into a business worth hundreds of billions.
from began as simple gate-sharing between clubs in the 1800s, then exploded once television realized fans would watch ads for the right to watch strangers play games.
tv rightsnfl sunday ticket alone worth 2 billion a year
naming rightsstadiums now cost more to name than build
transfer feestop soccer transfers exceed 200 million per player
streaming warsapple and amazon now bid against espn directly
for instance
nfl sunday ticket — youtube tv paid 2 billion annually starting 2023
mbappe to psg — reported 300 million euro package including signing bonus, 2017
lebron nike lifetime deal — over 1 billion guaranteed regardless of performance, 2015
saudi pif golf deal — merged with pga tour backed by billions in 2023