the.com/deflate
The slow leak of greatness, one psssss at a time.
means To let air or gas out of something, or to shrink size, importance, or confidence.
from From Latin deflare, to blow away, where de- means down and flare means to blow — the same breath behind flatulence, fittingly.
Economic twinDeflation: when prices fall and economists panic.
Sports scandalDeflategate accused footballs of being suspiciously squishy.
Mood versionBad news deflates egos faster than punctured tires.