the.com/designing

Deciding how something works before reality gets a vote.

means The deliberate act of planning a thing's form, function, and feel so it solves a problem on purpose rather than by accident.

from From Latin designare, to mark out or designateliterally pointing at what you intend before making it, the plan being the point.

Double meaningAlso means scheming; a designing person plots.
Form vs functionGood design is invisible until it fails.
Verb tensionIt is never finished, only abandoned at deadline.
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