the.com/discount

A number wearing a costume, convincing you spending money is somehow saving it.

means To reduce the price of something, or the amount by which a price is reduced.

from From Old French 'desconter' and Medieval Latin 'discomputare' — 'dis-' (away) plus 'computare' (to count, to reckon), the same 'computare' that gives us 'compute' and 'count.' So a discount is, quite literally, an amount counted away from the total — a subtraction dressed up as a gift.

Anchor trick
Stores inflate prices first, then slash for fake savings
Decoy effect
A useless option exists just to flatter another
Charm pricing
Ending in 9 reads cheaper than a penny more
Black Friday
Name born from accountants finally turning a profit
Word origin
From Latin computare, the same root as compute
for instance

black friday — annual retail event with up to 70% discounts, started 1950s philadelphia

costco membership — warehouse club charging $65-130 annually for bulk discounts, 68 million members

groupon deals — daily deal platform offering 50-90% discounts on local services, founded 2008

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