the.com/discouragement

the quiet voice that quits on your behalf before you even get to vote

means the feeling of losing one's confidence, hope, or enthusiasm — the sense that effort isn't worth it.

from From the verb 'discourage,' which English borrowed in the 1400s from Old French 'descouragier' — built from 'des-' (away, the undoing) plus 'corage,' courage. At its heart sits the Latin 'cor,' meaning heart. So to be discouraged is, quite literally, to have the heart taken out of you; the abstract noun 'discouragement' followed later, naming the hollow that's left.

latin root
from cor, heart — literally heart being drained out
contagious
spreads through teams faster than any actual failure
timing trick
strikes hardest right before breakthroughs, not after them
weaponized
armies have lost without a single shot fired
for instance

the long march — chinese communists retreated 6,000 miles in 1934-35, losing 90% of forces but regrouped to eventual victory

the dotcom crash 2000-2002 — nasdaq fell 78%, wiping out $5 trillion in value and shuttering thousands of startups overnight

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