the.com/disrupting
Breaking something that worked fine, then charging admission to the rubble.
means Upending an established industry or norm with a new model, technology, or approach that incumbents didn't see coming.
from From Latin disrumpere, to break apart; weaponized by 1990s business theorist Clayton Christensen, then hijacked by every founder with an app.
Coined seriouslyChristensen's 1997 Innovator's Dilemma meant something precise.
Now meaninglessApplied to mattresses, juice, and toothbrushes alike.
Original targetCheap, worse products that quietly overtake the premium ones.