the.com/dividend strategy
buying stocks for the cash they mail you, not the price you hope they hit.
means an investing approach that prioritizes companies paying regular cash distributions to shareholders, treating income over speculation.
from dividends date to the dutch east india company in 1602, which paid investors in spices before switching to cash; the modern 'strategy' framing emerged as retirees sought bond-like income from stocks after the 20th century's inflation scares.
compounding effectreinvested dividends built roughly 40 percent of stock market total returns since 1930
aristocrat clubonly 60ish s&p 500 firms have raised payouts 25 straight years
yield traphigh yields often signal a falling stock price, not generosity
for instance
coca cola — raised its dividend for 62 consecutive years running
johnson johnson — dividend aristocrat since before most investors were born
schd etf — tracks 100 high-quality dividend payers, launched 2011