the.com/dropoff
The cliff edge of any graph, where things go to politely die.
means A sudden decline or decrease in something, or the place where you leave a person, package, or item.
from Literal from the start: to drop something off, or a spot where the ground drops off into a sharp descent, both surfacing in 19th-century American usage.
Two livesBoth a noun for decline and for a delivery spot.
Analytics dreadMarketers fear it on every conversion funnel.
Geography tooDescribes terrain that suddenly plunges into nothing.