the.com/emphasis
The art of pointing without raising your hand.
means Special importance or stress given to something, in speech, writing, or design, to make it stand out.
from From Greek emphasis, meaning a showing forth or display, from en (in) plus phainein (to show) — the same root that lights up phantom and phenomenon.
Greek rootsLiterally a showing-forth, putting meaning on display.
Italics' jobSlanted type exists mainly to carry emphasis.
All capsOnline, full caps reads as shouting emphasis.