the.com/epithet
a nickname with an agenda — praise, insult, or myth, baked into one phrase.
means a descriptive word or phrase attached to a name that characterizes the person, like a label with attitude.
from from greek epitheton, meaning added or attributed, from epi- (upon) plus tithenai (to put) — literally something placed on top of a name.
homeric epithetsachilles was swift-footed in every single mention
modern driftnow often means slur, a narrowed meaning
royal brandingivan the terrible was pr, not just insult