the.com/execution
The thrilling gap between a brilliant plan and actually doing the work.
means Carrying out a plan, task, or order — turning intention into completed action, or ending a life by sentence of law.
from From Latin exsequi, to follow to the end, via exsequor — to pursue, complete, carry out. The grim courtroom sense came later: following a sentence all the way through.
Startup gospelIdeas are cheap; execution is the entire valuation.
Double dutySame word runs both projects and the gallows.
Legal senseSigning a contract is technically executing it.