the.com/expansion
The universe's favorite hobby, and your business plan's favorite excuse.
means The process of becoming larger in size, scope, volume, or number — growth with elbows out.
from From Latin expandere, to spread out, where pandere means to stretch flat — the same root that quietly unfurls in expanse and even spawned panel.
Cosmic scaleThe universe itself keeps expanding, faster every year.
Physics quirkMost things grow when heated; water rebels by freezing bigger.
Business senseOften code for spending money in new cities.