the.com/fanfare

the sound of brass announcing that someone important just walked in.

means A short, showy burst of music — usually trumpets — or, by extension, any flashy display of attention surrounding an event.

from From French 'fanfare,' meaning a flourish of trumpets, related to the verb 'fanfarer,' to blow a fanfare. Many trace it further back to Spanish 'fanfarrón,' a braggart or show-off — fittingly, since a fanfare is music doing exactly that. The whole cluster is likely imitative in origin, the words themselves mimicking the brash 'fan-fa-ra' blare of the horns.

royal roots
Trumpets heralded kings before anyone could read decrees
olympic staple
Fanfares open the Games with deliberate goosebumps
copland classic
Fanfare for the Common Man honored ordinary people grandly
short by design
Built to grab attention, then quickly get out
for instance

royal artillery fanfare — ceremonial trumpet piece played at british state occasions since the 1950s

nbc chimes fanfare — three-note trumpet fanfare used as nbc network's signature sound since 1943

aaron copland fanfare — commissioned by cbs in 1942, 'fanfare for the common man' premiered on radio

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