the.com/features
the things a product does, as opposed to the reason anyone should care.
means the distinct functions or attributes built into a product, service, or system.
from from latin factura, a making or a doing; entered english via french as a face or form, then drifted into engineering-speak for a discrete capability someone bolted onto a thing.
vs benefitsfeatures describe the thing, benefits describe the win
feature creepthe disease of adding until nobody understands anything
jobs ruleapple famously ships fewer, not more, on purpose
prd originmost features start as one line in a spec doc
for instance
iphone camera zoom — 2019 triple-lens launch sold on one spec alone
gmail undo send — a 10-second delay, added 2015, saved careers
tesla autopilot — marketed as a feature, argued in court as a promise
slack threads — 2017 addition that quietly restructured office communication