the.com/fickleness

the art of changing your mind so fast yesterday's loves can't keep up

means the quality of being changeable and unreliable in one's loyalties, affections, or opinions, shifting without warning or reason

from From "fickle," which traces back to Old English "ficol," meaning deceitful or tricky — a word once tangled up with the idea of cunning and betrayal. It's related to "befician," to deceive. Over centuries the sting of "treacherous" softened into mere "changeable," so that what once accused a liar now only teases a wanderer of the heart. The "-ness" is the plain old English suffix that turns a quality into a thing you can name.

goddess gig
Romans worshipped Fortuna, who spun a wheel of luck
brain wiring
Novelty triggers dopamine, biologically rewarding the wandering eye
market mover
Fickle consumer taste topples billion-dollar brands overnight
word root
From Old English 'ficol,' meaning deceitful or treacherous
for instance

britney spears 2007 — shaved head, divorced, lost custody of sons within months after seeming to have everything

johnny depp relationships — married lori llewellyn, then vanessa paradis, then amber heard, with dramatic reversals in public support each time

bitcoin price volatility — $19,000 in dec 2017, down to $3,600 in dec 2018, back to $69,000 in nov 2021

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