the.com/firm
the handshake of nouns: solid enough to trust, vague enough to hide behind.
means Solid and steady to the touch or in resolve; also, a business partnership or company.
from From Latin 'firmus,' meaning steadfast or strong, which gave Old French 'ferme.' The business sense arrived later by a different route: Italian 'firma,' a signature or 'confirmation' on a contract — also from 'firmus,' since a signed thing was made firm. So the noun and the adjective are two branches of the same sturdy Latin root, one meaning 'held fast' and the other 'made binding.'
- law origin
- comes from Latin firmare, to confirm with a signature
- handshake science
- grip strength predicts longevity better than blood pressure
- jelly trick
- firmness is a texture lie agar and gelatin tell
- market verb
- prices firm up, a polite word for getting expensive
goldman sachs — investment banking firm established 1869, headquartered in new york
freshfields bruckhaus deringer — law firm with 2,800+ lawyers across 28 offices worldwide
deloitte — accounting and consulting firm with $64.4 billion revenue in 2023