the.com/fordism
pay workers enough to buy the thing they're bolting together all day.
means an industrial system of mass production via assembly lines and standardized parts, paired with high enough wages that workers become customers too.
from named for henry ford, whose 1913 moving assembly line at highland park cut car-build time from 12 hours to 93 minutes; in 1914 he doubled wages to five dollars a day, partly to curb turnover, partly to turn his own laborers into buyers of the model t.
wage movefive-dollar day roughly doubled factory pay overnight
build timeassembly line cut it to about 93 minutes
later theorygramsci coined americanism and fordism as an economic era
successorpost-fordism split production small, flexible, global